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Maddie Whaley (MHS)
"My plans are to become a Cosmetologist when I finish
high school. I am taking Marketing and Advertising because
I want to own and operate my own salon."
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Course #: 543101TW/547001TW
Credit: Earn 2 units
Grade Level: 10-12
Class Meets: AM
Prerequisite: These
courses should be taken concurrently, each 1 receiving 1 unit
Marketing Syllabus
Advertising Syllabus |
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This course introduces students to various types
of advertising, advertising media, promotion techniques and the
development of an advertising plan. Students who complete the
Advertising course will broaden their content knowledge of
marketing and advertising to include learning about buying
behaviors, creating various forms of advertising media, using
technology to create advertisements, performing market research,
developing persuasive communication skills, developing
promotional plans and budgets, and learning about careers in the
marketing / advertising industry. Course work is enhanced
through projects, field trips and other instructional
activities.
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