Merchandising/Advertising

Marketing Syllabus
Advertising Syllabus

Credit: Earn 2 units 

Grade Level: 10-12

Class Meets: AM

Prerequisite: These courses should be taken concurrently, each 1 receiving 1 unit 

This course introduces students to various types of advertising, advertising media, promotion techniques and the development of an advertising plan. Students who complete the Advertising course will broaden their content knowledge of marketing and advertising to include learning about buying behaviors, creating various forms of advertising media, using technology to create advertisements, performing market research, developing persuasive communication skills, developing promotional plans and budgets, and learning about careers in the marketing / advertising industry. Course work is enhanced through projects, field trips and other instructional activities.